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Marketing Manager

Education changes lives forever. It broadens horizons, breaks down barriers and fires imaginations. Like the University of Oxford of which we are a part, we are committed to uncompromising standards, freedom of expression and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why all 6,000 of us in 52 countries care deeply about reaching more people, in more places, with world-class learning and research materials and services.

The Education Division provides resources and services across Primary, Secondary & Vocational education, Children’s fiction and Home Learning, both for the UK and for customers around the world. We are passionately committed to our mission to help educate and inspire all children, and to support teachers and parents.

About the Role

With a Head of Marketing overseeing this team and leading the consumer and trade marketing strategy, a proactive, creative, digitally-minded Marketing Manager is needed to drive and manage campaigns across major children’s series/character properties for the  Early Childhood and Home Education (ECHE) portfolio.

The Marketing Manager will support the Head of Marketing (HOM) to develop, manage and implement the marketing plans across our home learning and  trade division, working across consumer and trade channels, leading on marketing campaigns and working alongside the Senior PR and Publicity manager on campaigns for major brands to build our profile and increase reach.

The post holder will work closely with publishing, sales, commercial and other departments to define strategies for new programmes and effectively manage take to market plans.

Key responsibilities will include -

  1. Supporting the HOM in developing and delivering our home learning and  trade marketing strategy to UK customers and across key channels.
  2. Ensuring all activity is delivered on time, to the highest quality and  generates maximum return on investment.
  3. Communicating clearly and regularly with key authors, illustrators and other contributors to ensure we develop successful, on-going relationships and series/character properties.
  4. Support the HOM to manage the home learning and  trade team budget to ensure appropriate levels of spend are allocated to brands and key projects.
  5. Analysis of customer and market information and identification of target markets and market opportunities to inform sales and marketing plans and to feed into resource decision making.
  6. Assisting with the development of sales revenue, backorder and adoption targets, as well as other key strategic performance indicators across marketing, to ensure business targets are met or exceeded.
  7. Supporting the HOM in managing departmental marketing projects including developing marketing strategy as needed, ensuring our marketing outputs remain competitive and in line with market need.

We’re all currently working from home at the moment due to COVID. We are currently thinking through how we use our offices in the future and are open to discussing flexibility within this such as a blend of office and home working. We expect this role to require approximately  1-2 days per week in the Oxford office. 

About You

You will be a creative, customer-focused individual who learns quickly and has the ability to understand and respond to internal and external customer needs, driving the continual development of our marketing strategy.

The successful candidate will have:


  • Experience of marketing 
  • Experience of setting and leading marketing campaign plans
  • Experience of delivering creative and effective campaigns
  • Experience of digital marketing and marketing digital product
  • Experience of setting and managing budgets
  • Excellent organisational, presentational and interpersonal skills
  • Experience of using management information systems to analyse business performance and market trends


  • Knowledge of the education and/or qualifications sectors
  • Knowledge of the children’s trade publishing market
  • Business/marketing qualification
  • Willingness to travel


We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies. 

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. 

Please see our Rewards and Recognition page for more information.


Please contact  with any queries relating to this role. 

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

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OUP UK - Oxford
Great Clarendon Street, Oxford, Oxfordshire, UK
  • Division:
  • Closing Date:
    2 December 2021
  • Salary:
    Dependent on skills and experience
  • Location:
    OUP UK - Oxford
  • Full Time / Part Time:
    Full Time
  • Ref:

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