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JOB VACANCY

Web Marketing Manager

Education changes lives forever. It broadens horizons, breaks down barriers, and fires imaginations. Like the University of Oxford, of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why all 6,000 of us in 52 countries care deeply about reaching more people in more places, with world-class learning and research materials and services.

The Education Division provides books and resources across Primary, Secondary, Trade and Children's markets, both for the UK and for customers around the world. We are passionately committed to our mission to educate and inspire

About the Role

We are looking for an organised and enthusiastic Web Marketing Manager to join our Market, Customer Experience & Insights team within Education’s Marketing group. This is a diverse and busy role, and you will be involved in promoting the Oxford brand, attracting visitors and generating leads and web sales via the management, execution and optimization of web marketing activity across PPC,SEM and SEO. 

In this role you will have an impact on the short- to medium-term marketing goals through support of key campaigns. You’ll need to be able to work collaboratively and develop positive and effective relationships internally across the Press and with external stakeholders.

Key responsibilities within this role will include:

  • Manage and execute SEM and PPC campaigns across different markets, within budget and in support of marketing strategies
  • Align SEM and PPC execution with other media and channel plans, in partnership with wider marketing teams
  • Maximize conversion and return through optimization of campaigns
  • Collaborate with marketing and web teams to improve search engine optimization, both content and technical
  • Deliver content marketing strategy across key web channels
  • Conduct keyword analysis, copywriting and audience research
  • Deliver clear and concise campaign performance reports to marketing stakeholders.

We’re all currently working from home at the moment due to COVID. We are currently thinking through how we use our offices in the future and are open to discussing flexibility within this such as a blend of office and home working. We expect this role to require approximately 2 days per week in the Oxford office. 

About You

If you are an enthusiastic self-starter with a passion for marketing and managing campaigns and excited about working with us then this could be a great opportunity for you. The successful candidate will have the following skills and experience:

  • Experience of managing, executing and optimizing paid search campaigns to meet campaign objectives – particularly PPC, social and display
  • Good understanding of SEO, technical and content
  • Strong understanding of Google Analytics and its use for performance measurement
  • Experience of using keyword research tools to inform campaigns.
  • Experience of delivering web marketing campaigns in-house or with an agency.

Desirable        

  • Marketing Qualification e.g. CIM

Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies. 

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. 

Please see our Rewards and Recognition page for more information.

Queries

Please contact wendy.foster@oup.com  with any queries relating to this role. 

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.


 
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Location
OUP UK - Oxford
Great Clarendon Street, Oxford, Oxfordshire, UK, OX2 6DP
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  • Division:
    Education
  • Department:
    OEUK Marketing & Customer Experience
  • Closing Date:
    30 January 2022
  • Salary:
    In the region of £32,000 dependent on skills and experience
  • Location:
    OUP UK - Oxford
  • Postcode:
    OX2 6DP
  • Full Time / Part Time:
    Full Time
  • Ref:
    2792
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