Learning changes lives – and we’re here to drive that change.
We support people wherever and however they want to learn, so they can achieve their learning goals and uncover new possibilities.
Today, we reach more learners than ever, in more ways than ever.
And we’re just getting started.
About the Role
We are looking for a Marketing Manager to join the UK Schools Marketing team. You will be responsible for devising and managing integrated marketing campaigns for key resources or areas of thought leadership. This involves planning cross-channel campaigns, arranging implementation of campaigns drawing on both internal and external resource, as well as implementing elements yourself, and evaluating and reporting back on campaign results. The campaigns aim to engage our audiences, generate leads, drive sales revenue, and increase market share. You will also be responsible for representing the resources you manage at internal meetings with colleagues in other teams.
Duties will include:
Devise, deliver, monitor and report back on integrated marketing campaigns for resources and thought leadership.
Work closely with the Senior Marketing Managers to understand the priorities each term, and ensure your plans reflect this and feed into the wider departmental strategy.
Manage expenditure so plans are delivered within budget and appropriate levels of spend are allocated to series and key projects.
Brief internal colleagues such as Campaign Coordinators, web, social and email specialists, and Design, as well as external resource such as designers, marketing agencies, marketing freelancers, to help you deliver your plans. Ensure your briefs are clear, effective at producing what you need and that you monitor the work to completion.
Work collaboratively with publishers, sales managers and other functions from initial product to publication, and throughout the life of the product, driving customer value proposition creation, and actively contributing to the development of commercially successful resources.
Manage the relationship with any third parties linked to your resources.
Manage your own workload, prioritising as needed based on urgency and importance.
Keep up to date on customer and market information, considering how it impacts the resources and campaigns that you are working on and where any developments may lead to risks or new opportunities.
Take on extra projects within the Marketing team, as required
Proactively plan for the unexpected, driving contingency planning and quick responses to market changes.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
Essential:
Experience of planning and implementing integrated campaigns at Campaign Manager or Marketing Manager level, with familiarity of key marketing fundamentals e.g. use of data, KPIs, customer journey
Excellent interpersonal, communication and team working skills that enable you to maintain good working relationships at all times
Experience of stakeholder management, including managing expectations and influencing
Ability to manage and prioritise a heavy workload, delegating effectively to help you deliver
Experience of budget management
A willingness to continually learn and apply best practice
Desirable:
Knowledge of the UK education market
Benefits
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
Please see our Rewards and Recognition page for more information.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
