Education changes lives forever. It broadens horizons, breaks down barriers, and fires imaginations. Like the University of Oxford of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why we all care deeply about reaching more people, in more places, with world-class learning and research materials and services.

About the Role

As a CRM and Data Manager, you will manage and develop the Oxford Education UK and International CRMs (Spirit and Salesforce) and related capabilities, tools and data, as well as ensure the sales and marketing functions maximise sales opportunities, deliver excellent customer relationship management and grow customer lifetime value. Through management of the Customer Data Coordinator, you will ensure critical BAU CRM processes for both Salesforce and Spirit are delivered efficiently and effectively. 

You will develop and manage CRM and data initiatives to realise operational and strategic plans and objectives for Salesforce and Spirit; contributes to the delivery of short to medium term marketing and sales goals through personal effort and management of external suppliers and influence of stakeholders.

Other duties will include:

• Liaise with Sales and Marketing stakeholders to develop and implement the UK and International Salesforce roadmaps in line with divisional strategy, delivering ongoing Salesforce enhancements while also maintaining key Spirit requirements
• Be the principal lead on the business process side for the migration of UK data and users from Spirit to Salesforce
• Support the International team by driving ongoing enhancements of their new Salesforce instance.
• Work closely with internal and external development teams to ensure timely and high-quality delivery of new features in Salesforce, making sure they meet the defined requirements and stakeholders’ expectations.

We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.

About You

• Experience of working with and developing CRM (Salesforce), data integrations and Marketing Automation systems within a B2B environment
• Salesforce experience is essential
• Working with CRM solutions (Salesforce), marketing automation and customer journey management tools
• Lead generation and customer acquisition, engagement and retention
• Demonstrable project management skills
• Translating customer and business need into effective solutions
• Using business insight tools, such as PowerBI, to interrogate data

This role is a 12 month fixed term contract covering maternity leave.

When applying for a secondment, you must discuss the opportunity and gain approval with your line manager/department in advance of submitting an application.

Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies. 

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. 

Please see our Rewards and Recognition page for more information.

Queries

Please contact grace.mcfadyen@oup.com with any queries relating to this role. 

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.