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Education changes lives forever. It broadens horizons, breaks down barriers, and fires imaginations. Like the University of Oxford of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why we all care deeply about reaching more people, in more places, with world-class learning and research materials and services.
OxfordAQA provides International GCSE and A-level qualifications which have been specially developed for students studying in an international context. A partnership between Oxford University Press, a department of the University of Oxford and the largest university press in the world, and AQA, the UK’s largest academic awarding body, OxfordAQA enables schools to benefit from some of the best educational expertise.
Vision: To bring out the best in students so they can achieve their potential and make a positive impact on the world
Mission: We provide high quality, fair assessments that gives every student the best possible chance to show what they can do and get the results they deserve.
Values:
passion: we want the best for our students and schools, and it shows
agility: we respond quickly and find smart solutions
integrity: we build trust by being honest and consistent
collaboration: we work in partnership and look for the win/win
About the Role
As our new Head of OxfordAQA Marketing, you will be responsible for developing and delivering the OxfordAQA marketing, PD and events strategy across core markets/segments to build brand and market share, deliver commercial objectives, maximise return on investment and achieve sustainable sales growth. You will ensure that strong relationships are in place across OUP and AQA for clear alignment of marketing and brand strategies, leveraging best practice and driving economies of scale.
Duties will include:
Provision of a full marketing service to OxfordAQA, supporting multi-channel demand and lead generation campaigns across events, sponsorships, digital marketing, content marketing, communications and PR.
Understand customers’ pain points and how OxfordAQA and competitor products provide solutions, developing global and regional marketing messaging and plans to meet customer need.
Supports the delivery of OxfordAQA’s professional development services to meet customer and business needs as part of our integrated offer.
Drives strong sales and marketing alignment through use of CRM and marketing technology and data, and processes that support effective lead management, customer acquisition and retention.
As a member of the OxfordAQA SLT, contribute to the long-term success of the business.
Manage the process of reporting back to the business, OUP and AQA on marketing plans and efficacy.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
Essential:
Strong communication and stakeholder management skills
Experience of setting and leading commercially-focused marketing strategy
Knowledge of the education and qualifications sectors
Experience of digital marketing and marketing digital product
Excellent presentational and interpersonal skills across teams
Desirable:
Experience of marketing at a senior level
Experience of setting and managing budgets
Experience of using management information systems to analyse business performance and market trends
Benefits
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
This role comes with the added benefit of private medical insurance and a discretionary annual management bonus.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
Please see our Rewards and Recognition page for more information.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
