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Marketing Manager

We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast-changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional, and pioneer the possible.

About the Role

This presents a great opportunity for an inquisitive, innovative individual looking to make their mark within an exciting area of our English Language Teaching product offer. You’ll work across multiple projects within primary, secondary and adult learning with an array of OUP colleagues. Key responsibilities include:

  • Define and create clear, competitively advantaged customer value proposition for the ELT portfolio, including USPs, product positioning, and key sales messages
  • Work with the Product Portfolio Managers to enhance the proposition for the customer and to ensure that products are aligned to the value proposition, and positioning strategies
  • Define marketing strategy for key international product launches
  • Define product-agnostic sector-based marketing plans designed to support customers and promote your designated segment portfolios
  • Define impact and detailed messaging, boiler-plate and on-product copy into the Product Training Manual and appropriate bibliographic repository
  • Coordinate appropriate research (to be carried out by the research team)
  • Manage designated budget.

We are currently thinking through how we use our offices in the future and are open to discussing flexibility within this such as a blend of office and home working.  We expect this role to require approximately 1-2 days per week in the Oxford office. 

About You

You’ll have a strong desire to understand what the customer wants, and why. You’ll therefore be confident to ask the right questions and challenge the status quo where needed to ensure the best outcome. The ideal candidate will have:


  • The ability to synthesize data and information to inform marketing plans
  • The ability to work in a changing environment and eagerness to learn
  • Proven experience of multi-tasking and working across different projects
  • Proven experience of stakeholder management, with the ability to manage expectations and maintain good relations at all times
  • Experience in developing marketing plans
  • Familiar with marketing fundamentals (use of data, KPIs, customer lifecycle, customer journey)

It would be an advantage if a candidate had the following but not required to be considered for the role:

  • Professional marketing qualification
  • Experience and/or knowledge of the educational sector, ideally in relation to teaching and learning materials
  • ELT background and/or language learning marketing experience.


We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies. 

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. 

Please see our Rewards and Recognition page for more information.


Please contact with any queries relating to this role. 

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

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OUP UK - Oxford
Great Clarendon Street, Oxford, Oxfordshire, UK, OX2 6DP
  • Division:
    English Language Teaching
  • Department:
    ELT Marketing Management
  • Closing Date:
    21 August 2022
  • Salary:
    In the region of £33,000 - £36,000 dependent on skills and experience
  • Location:
    OUP UK - Oxford
  • Postcode:
    OX2 6DP
  • Full Time / Part Time:
    Full Time
  • Ref:

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